Demand for natural solutions oftentimes exceeds what businesses can supply. This rule is obvious, now more than ever, because demand for specific natural solutions increases due to the spread of COVID-19. Demand for medicinal cannabis and various cannabinoids is at an all-time high, pun intended, as consumers look for natural ways to relieve pain (physical and mental) and lessen the toll of chronic illness. Demand must not come at the expense of quality, however.
In a pandemic, amidst so much uncertainty, consumers deserve what they pay to receive: natural solutions. And yet, definitions vary about what is a natural solution. Clarifying the term is a necessity, especially among consumers who use medicinal cannabis as their principal source of treatment. Defining the seed-to-sale process of medicinal cannabis (and cannabinoids) is the best way to ensure a natural solution is what a seller claims it is.
What do we need to know about quality cultivation?
In California, there is a mandatory standard of quality, meaning: All products must be free of pesticide residuals, microbial contamination, and heavy metals, so as to maintain the potency of a given product. These standards are critical to producing clean and safe forms of medicinal cannabis and/or cannabinoids.
For retailers and consumers, quality has a different meaning. That is to say, quality is more than what the law requires or the minimum level of compliance growers must follow. Consumers equate natural solutions with exceptional quality. In turn, growers have to meet or surpass expectations with products that are both all-natural and consistently good. Therein lies the challenge: repeatability. It is not enough for a natural solution to be a quality product. Quality must impress consumers, never failing for reasons known and excusable or causes unknown and inexplicable. In short, natural solutions are attainable, but hard to maintain.
How can consumers know a brand of cannabis is, indeed, an all-natural product?
A movement is underway to certify products that are organic, sustainable, and chemical-free. In the past, it was difficult to certify cannabis as organic because of conflicts between federal and state agencies. Oversight and certification nonetheless exists, which is a good thing, as producers have an independent source to vouch for the authenticity—the
By: Dick Benson
Title: Natural Solutions and Quality Cultivation of Medicinal Cannabis
Sourced From: alternativemedicine.com/natural-solutions-and-quality-cultivation-of-medicinal-cannabis/
Published Date: Thu, 09 Jul 2020 22:41:29 +0000
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